"If you want to develop products that people will purchase, use and enjoy, make users part of the process."
Donald Norman author of Emotional Design
NU is a specialized group of design professionals that focus on user experience, design research & branding.
We have a diverse team that utilizes elements of sociology, psychology, anthropology, human factors, and design to connect with our clients need and enables us to develop actionable outcomes and insights to what is possible, needed, and next.
We help you find breakthrough insights and new concepts by including consumer participants in the design process.
We do this by developing a custom research and design plan that is best suited to meet your available time, objectives and budget. Some methods we commonly use include: Ethnography, Participatory Design, Generative Activities, Focus groups, Innovation workshops, as well as the traditional design process for products and branding.
Every project at NU is custom built to meet your unique goals, needs and deliverables.
Please contact us for a quote.